“Double dip Recession?” Did I Miss the “We ARE OUT OF THE RECESSION” memo?

“Double dip Recession?” Did I Miss the “We ARE OUT OF THE RECESSION” memo?

The “double dip” recession may be a concept that works in Washington, but since LA never saw any upward movement in the LA region in terms of employment, it has been one long dip down.
I was standing on the corner waiting to cross San Vincente Boulevard and a youngish man came over to me and asked if I knew a restaurant that was hiring waiters. When I said, “No, I’m sorry…” he went off mumbling that his next step was moving to somewhere where they had jobs.
I called after him and said “Try Washington!”
Today when I looked up job trends on for the top 50 metropolitan areas in the US on indeed.com I found out that 46 metropolitan areas are better off than LA in terms of jobs per capita.
But if you live in LA you already know that the job market is lousy.
And, you’ve guessed it, Washington is usually at the lead in having jobs per capita.
Given this situation here are four hints for job hunters:
1. Look for companies that serve Washington/ West Coast-based Companies in some way. Think BoozAllen or National Public Radio or working for a politician.
2. Can’t follow Washington… then, follow the job trends… one of the biggest trends is that many more jobs are requiring knowledge of social media (twitter; facebook, etc) than ever before.
3. Manage your skills like you would a stock portfolio – put time and effort into skills that are growing in the market place. So, given that social media is a big trend, learn about it in a classroom, on a webinar, in a conference, and use social media to help you manage your own job search.
4. Structure your day to make your search interesting. If your skill is in Marketing, make Monday “marketing in Entertainment” day, Tuesday “marketing in Green Companies Day” etc. Too cutsey for you. OK—the need is for structure. Fill your agenda with meetings with hiring managers.

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