I went into the Santa Monica Apple Store with my husband who wrestled in a 5-year-old iMac (remember those).  The “genius” took one look and said “We call that “vintage” which means we don’t have parts for it, we seldom fix it, and have you thought about getting a new one.

She then went on to say that if I felt “uncomfortable” around the “young geniuses” she could hook me up with an older one.  Not as old as I, was the connotation.  But maybe she could find someone within 2 or 3 generations.

The concept of “vintage” is vital to WORKING.  If you look older, you are vintage and don’t fit in an Apple Store.  (Though much of their users are Vintage.)

How does a Vintage (5 years or more out of school, 1 year or more out of a job), begin to look valuable to a Company?

I would love to hear from you on how you have flipped the “vintage” concept to your benefit, if you have an example.  Do any of these strategies work?

  1. Speak the new language (I said the “start” button didn’t work on my iMac, the genius said it was “the power package”).
  2. Hang around new products and new, young people.  Perhaps you will see their value, and they may see the beauty of “Antiques.”
  3. Teach and reach.  Really teach and reach out to show what you know and don’t know to other generations.
  4. Start “portfolio” careers:  a portion of your career time devoted to the stuff you know and can get paid for, a part of your career life devoted to volunteering in areas where you want to learn….  In a radical example, I suggested that a former president of a division teach what he knew and be a salesperson in a store catering to a different demographic AND volunteer.

Unemployment is hitting the young and the “mature” disproportionately.  At least there is ONE thing the “young” and the “vintage” can bond over.

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